Brand strategy and systemic consulting for national and international companies that want to reposition, transform or sharpen their market position.
NEU/START supports companies in brand development, rebranding, brand identity, positioning, strategic communication and organisational development. The strategic reboot takes place across three service fields.
1. ANALYSIS
AI-assisted competitor, target group and message analysis, customer journeys, communication logic and brand potential check.
2. STRATEGY
Brand development, brand identity, repositioning, rebranding & brand essence.
3. CONSULTING
Brand navigation, communication and marketing planning, narratives, messaging and implementation across sales channels.
Systemic consulting
We press NEU/START together when optimisation is no longer enough and realignment becomes necessary. We support companies, leadership teams and organisations when markets, target groups, communication or brand architecture become complex. Our process-based reboot combines brand strategy, organisational development and strategic consulting. The result is clarity for positioning, communication and next decisions.
BAFA certified
NEU/START is recognised as a BAFA-listed business consultancy and is therefore eligible for public funding for German clients and organisations. This means companies can apply for funding for brand consulting, rebranding, organisational development, management consulting and strategic communication.
Selected mandates

Feedback
"Sven is an experienced
creative strategist with an international background. Working with him is fun and delivers the desired results."
Borut Grgic,
Founder & CEO Bint Technologies, OY
“Working with Sven on our Brand Navigator was a game changer. He didn’t just deliver a solid framework for our brand strategy — he brought clarity, creativity, and deep strategic insight. Highly recommended for any company serious about building a meaningful brand.”
Nicolas Jalby
Co-Founder & CEO ORBISENS GmbH
"Working with NEU/START makes sense and makes change fun."
Bemo Lundgren
CEO, B33m GmbH









